Web Design, Develompent and Consulting

Marketing

MailChimp sent 3 billion emails last month

MailChimp sent 3 billion emails last month.

Matthew from MailChimp unveils the secret of ‘Cold IPs’ and how MailChimp manages to push half a million emails over an IP all at once.

The problem is that cold IPs don’t have any reputation. Email receivers like Gmail and Hotmail would probably bounce all that traffic.

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Importance vs. Uniqueness of Services

Importance vs. Uniqueness MatrixYour client may like to order his or her favourite ‘fish & chips’. And it is important to your client that it is indeed ‘fish & chips’.

A nice and clear matrix to identify your most needed services using Importance vs. Uniqueness Matrix.

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Email Analytics – Trends

Email Analytics - TrendsLitmus – the secret weapon for email marketers – put together  Email Analytics statistics for the past year to examine how email viewing habits have changed.

Results are available in a nice and easy-to-understand infographics.

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MailChimp Launching version 6.3 – Security, Beamer, Translations

MailChimp Launching version 6.3MailChimp is moving its clients’ accounts to new version 6.3 as of 9/12/11. Find below bulletted new features.

We consider ‘Verified Domains‘ feature as the most important and cool and a must-have for proffesional e-mail marketing. Now agencies and campaign owners have to verify domain before using an email domain.

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MailChimp added 42 new templates to its libraries

MailChimp This added 42 new templates to its librariesMailChimp added 33 new templates in July – v6.1 release. This month, for v6.2, MailChimp offered additional 42 new templates.

A nice move was to  make available to everyone for free within the pre-designed library Designer Templates – emails designed by web design titans like Veerle Pieters, Mike Kus, and Matthew Smith.

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Email Marketing Metrics

Email Marketing MetricsSome key points from a very detailed and deep explanation of Email Marketing Metrics from Avinash Kaushik

Optimal Acquisition Email Metrics

  • Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent
  • Open… Continue reading