Matthew from MailChimp unveils the secret of ‘Cold IPs’ and how MailChimp manages to push half a million emails over an IP all at once.
The problem is that cold IPs don’t have any reputation. Email receivers like Gmail and Hotmail would probably bounce all that traffic.
A nice and clear matrix to identify your most needed services using Importance vs. Uniqueness Matrix.
Litmus – the secret weapon for email marketers – put together Email Analytics statistics for the past year to examine how email viewing habits have changed.
Results are available in a nice and easy-to-understand infographics.
We consider ‘Verified Domains‘ feature as the most important and cool and a must-have for proffesional e-mail marketing. Now agencies and campaign owners have to verify domain before using an email domain.
A nice move was to make available to everyone for free within the pre-designed library Designer Templates – emails designed by web design titans like Veerle Pieters, Mike Kus, and Matthew Smith.
Some key points from a very detailed and deep explanation of Email Marketing Metrics from Avinash Kaushik