As technologies evolve and Internet speed and penetration rockets, web development itself extends to development of complex online applications, e-commerce sites and social networks.
Work-Breakdown Structure (WBS) of Custom Web Development
Common work-breakdown structure (WBS) in a web development project would consist of though is not limited to design, coding, content management, database development, network security, server administration, search engine optimization, online marketing, managing social audience. This range is indeed wide and it usually it makes sense to employ all of the experts for big IT-focused companies. Non-IT companies benefit from subcontracting different aspects of web development, also known as ‘web development outsourcing’; and sometimes to other countries – aka ‘offshore web development outsourcing’.
Custom Web Development vs Ready-Made Applications
Web applications, developed in the course of web development – alike any other type of software – could be considered in terms of business value to a business as Custom Applications and Commercial-off-the-shelf (COTS) Applications. Their principle difference is the same as haute couture and pret a porter fashion. And it is usually Custom Application tailored to specific business needs which brings added-value to a business in a highly competitive business environment. An application, designed and implemented in-time and faultlessly, can add decisive strategic advantage over belate competitors still “doing the same things in the same manner”.
Added-value of Custom Development
Of course, custom web development shall take more resources (time, subject matter experts, outsourcing web development team etc) and adds couple more stages comparing with immediate implementation of COTS. Though, as practice shows – there many live cases when designing custom application becomes less stressful and more productive than ‘customizing commercial-off-the-shelf’. And the answer to this paradox is simple – custom application reflects business processes while commercial-off-the-shelf applications limits and defines future business processes.
In most cases both – custom and COTS applications ‘live’ in the same IT environment of a business as much as share and exchange data between its interfaces. The simplest example would be export from a custom web-based database data into MS Excel for further analysis and data interrogation utilising powerful set of tool of MS Excel.