Since 2008 Magento was available as mobile only via mobile web optimized themes (WAPs).
But this has been a costly and inefficient solution.
Magento Mobile will enable easily create branded on-line shop applications. It includes
- a new administrative manager (available for free on Magento Connect)
- a native iPhone app that is fully customizable (colors, images, buttons, etc),
- and a service where Magento manages the submission and maintenance process for the iTunes App Store.
Magento Mobile is compatible with previous versions of Magento, including Community Edition 1.3+, Enterprise Edition 1.6+, and Professional Edition 1.8.