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Want vs Have: Goals Matrix – an alternative to SWOT

Want vs have Goals Matrix

SWOT analysis is taken for granted in stratigic planning and not many use a simple matrix to set Goals called ‘Goals Grid’.

It does not require any extra training and we can hardly say when you may not use it: from planning your family to strategic planning of your company growth.

It has been desined by Fred Nickols and very well worded in his A New Tool for Strategic Planning.

We suggest to keep it by hand and by all means suggest to the Matrix Collection from WebCTO.

PDF: Goals Matrix (PDF) (179 downloads)
PowerPoint: Goals Matrix (ppt) (1827 downloads)
JPEG: Goals Matrix: do you want it vs do you have it (178 downloads)