Web Design, Develompent and Consulting

Act First, Do the Research Later

Act First, Do the Research LaterThink before acting. Sounds right, doesn’t it? Think before starting to design. Sometimes it makes sense to act first, think afterwards.

A project is behind schedule and over its budget the day it is started.” – reads Norma’s Law of Product Development


In true life when plans meet reality product managers and company owners put away business classic literature and start a product ‘Now’. MBA schoolboys tend to critisize the approach:”Do a research first”. But. First, listen to what Don Norman says:

A project is behind schedule and over its budget the day it is started.
– Norman’s Law of Product Development:

Norman agrees that “research is important, but it does not have to be done at the start of a design project. It can be done far ahead of time, or even just afterwards.

Good designers should always be engaged in observation, in mentally reviewing and creating artifacts, in sketching, writing, planning and thinking.

As a result, when the time comes to act, they can do so without appearing to need research, but only because of the accumulated wisdom they draw upon.”

Read more: jnd.org