Web Design, Develompent and Consulting

Double Opt vs Single Opt – Effective Email Marketing

Double Opt-in vs. Single - MailChimp Statistics
Choosing between double opt-in and single opt-in list confirmation is an important decision.

This decision indeed is the choice between Size and Quality.

Here are some important issues to consider while choosing between Double-Opt and Single-Opt.


  • Extra click / action for clients to confirm subscription
  • Lower size of list
  • Higher Open Rates
  • Lower Unsubscribe Rate

Single Opt

  • Easier to subscribe your clients
  • Big size mailing list
  • Higher Rate of Bounces, Blacklisting, Spam Traps
  • Higher Unsubscribe Rate


WebCTO offers integration of WordPress sites and Magento shops with MailChimp as one of the best tool to manage Email Marketing. And it is up to Clients to decide what to choose Quality of Size of the mailing list.

Read more: Double Opt-in vs. Single Opt-in Stats