Web Design, Develompent and Consulting

Email Analytics – Trends

Email Analytics - TrendsLitmus Рthe secret weapon for email marketers Рput together  Email Analytics statistics for the past year to examine how email viewing habits have changed.

Results are available in a nice and easy-to-understand infographics.

This report illustrates the current state of the email client market, as well as changes over the last 12 months.

Here are couple points we consider important:

  • massive increase in mobile device opens (150% in the last six months alone!)
  • relatively slow adoption of newer versions of Outlook
  • Internet Explorer users mostly use Yahoo! and Hotmail sevices while Gmail users are on Firefox and Chrome
  • iPhone is leading (83%) of smartphone leaving behind Blackberry and Android
Read more: