Litmus – the secret weapon for email marketers – put together Email Analytics statistics for the past year to examine how email viewing habits have changed.
Results are available in a nice and easy-to-understand infographics.
This report illustrates the current state of the email client market, as well as changes over the last 12 months.
Here are couple points we consider important:
- massive increase in mobile device opens (150% in the last six months alone!)
- relatively slow adoption of newer versions of Outlook
- Internet Explorer users mostly use Yahoo! and Hotmail sevices while Gmail users are on Firefox and Chrome
- iPhone is leading (83%) of smartphone leaving behind Blackberry and Android