A nice and clear matrix to identify your most needed services using Importance vs. Uniqueness Matrix.
Today it is a common trend to talk about Uniqueness of product & services and suggests even to ‘die’ if your services are not unique. In the meantime, your services can be simply very Important to your Client; and the services required need not be unique.
Your client may like to order his or her favourite ‘fish & chips’. And it is important to your client that it is indeed ‘fish & chips’.
You can use this matrix to allocate your existing services in the right boxes. And remember to ask your clients if your services are indeed important to their day-to-day operations/life.