Web Design, Develompent and Consulting

4 Creative Hats Rich Gold Has Worn

4 Creative Hats Rich Gold Has Worn

The matrix helps to understand what is the difference between an Artist and a Designer.

Rich Gold  ( an artist, composer, designer, inventor, lecturer and writer) described the ‘four creativity hats”  in his book The Plenitude Creativity, Innovation and Making Stuff: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life).

They are: Artist, Scientist, Designer and Engineer. Rich Gold shows himself in a cartoon wearing the hats. He describes the behaviours of people who live in each quadrant and probes the differences between them.

Patrons of artists have to believe in what the artist may create…As Gold puts it “an artist paints a painting, stares at it, and says ‘ isn’t it beautiful, it expresses my inner vision perfectly‘”.

Meanwhile Customers and Users take a different approach:

The designer paints a painting, stares at it, then turns it around to the audience and asks ‘do you like it? No? then I’ll change it.’ When it works, when the designer can home in on an audience’s wave length, it is an amazing and beautiful trick.

Similar differences can be found in Science-to-Engineering pair.

You can find the book on Amazon: The Plenitude Creativity, Innovation and Making Stuff: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life).

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