You can use this matrix as a part of your Marketing Plan in addition to assessment of advertising, coupons, PR and other means to achieve the right figures.
Referability vs. Profitability Matrix saves your time for Step No.1: Structure your clients. And the matrix speaks for itself.
By all means, we may not recommend to ‘Fire’ a customer. You might think of reviewing the way you handle client’s requests as much as outsource it to your partners, startup company or sell as a part of portfolio.
They say that working with Existing Client’s References is the best way to gain the ‘right’ client.
Read more on the When Do You Decide to Fire a Customer?.
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